Episode Notes
In this second part of our interview with Scott Rice, we explore the future of virtual production and how this technology is transforming the entertainment industry. From its impact on acting to filmmaking, discover how imagination and creativity continue to be crucial in an increasingly digital world.
Key Moments:
– The importance of creativity and imaginative play in childhood
– Reflections on the future of acting and filmmaking with virtual technology
– Perspectives on the use of artificial intelligence in the entertainment industry
– Behind-the-scenes details of creating the short film using virtual production technology
– Opportunities for students and filmmakers in the field of virtual production
– Scott Rice’s upcoming projects and cinematic aspirations
In this enlightening episode, we delved into the evolving landscape of filmmaking with the visionary Scott Rice. From discussing the intersection of technology and creativity to exploring the boundless possibilities of virtual production, Scott provided valuable insights into the future of cinema. As we navigate the digital frontier, it’s clear that human imagination and storytelling prowess remain at the heart of cinematic innovation.
You can contact Scott in social media at @scottricedirector
Transcript
Scott Rice: It’s sort of a story about the value of imaginative play and how when I was a kid we didn’t have iPads, we couldn’t watch movies or play games wherever we went. We just played Indiana Jones, for example.
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Intro: La Pizarra (The Slate); exploring creative minds in the entertainment industry. Here’s your host, Nicky Mondellini.
Nicky Mondellini: Welcome to another episode of La Pizarra, my name is Nicky Mondellini and I’m very happy that you’re joining us today because we have the second part of our interview with Scott Rice. Enjoy.
Now I’m going to ask a question that probably all actors and voice actors want to know. Are we still going to have jobs with virtual production at some point or what is it like in the future of virtual production? Please don’t tell me that we’re going to be replicated.
Scott Rice: I’m not an expert on AI. The cool thing about virtual production is it’s not AI, that’s different. AI and replicating voices and all that stuff, I personally think we’re going to be okay. I think that the human animal, the human spirit, the stories they want to tell, even a voice artist, the way they use their voice is so unique to a human being that it’s hard for me to imagine that a computer can really replicate that. I like to talk about Star Wars. When they have these scenes with Luke Skywalker in the Star Wars shows like Book of Boba Fett and The Mandalorian, they’re using an AI voice. They’re taking recordings of his young Mark Hamill voice and they’re doing a new performance. To me, the performance is not convincing. As much as I love Star Wars, I’m just like, “There’s something off about the performance. It sounds robotic.”
It sounds like Mark Hamill’s young voice, but I’d rather have Mark Hamill of today. He’s a voice actor, for goodness sake.
Nicky Mondellini: He is. He is. [chuckles]
Scott Rice: He can modulate his voice to sound like he sounded when he was 30 years old, he can make himself sound younger. Harrison Ford did it in the new Indiana Jones movie, he really performed all his dialogue and he didn’t rely on AI for that. I have high hopes that we will not be replaced. On my side, I’m terrified that computers are going to be writing scripts. There was a time when that seemed like complete fantasy and people now are like, “No, that’s coming.” I’m like, “I don’t know.” It’s hard for me to believe that the next great American screenplay is going to be written by a computer. It’s just hard for me to believe it. Maybe I’m fooling myself but I’ll just I’ll stick with believing it, that it can’t happen.
Nicky Mondellini: I’m from the same camp because I think there’s so much in every person’s imagination that is completely different from another one. Even if, of course, AI has everything under the sun and everything that they can pull from the Internet, there’s always that inspiration, that improv that those special little secret ingredients that only humans have, only the human brain can have.
Scott Rice: Yes. There’s the human experience too.
Nicky Mondellini: Of course.
Scott Rice: A lot of what we write and create is from our own experience of having lived the life. You would think that AI doesn’t have that experience, right? I don’t think. In 1,000 years maybe we’ll have robots walking around amongst us who have lived the life. Who knows.
Nicky Mondellini: No because everyone experiences the same thing but in a different way because it’s a different brain and circumstances are different, the weather’s different, there are a lot of things or elements that go into it. I think writers are safe as well.
Scott Rice: I agree.
Nicky Mondellini: Yes. Definitely. Speaking of that, can you tell us a little bit about your new film that you’re [unintelligible 00:04:27] [crosstalk]?
Scott Rice: Yes, the short film?
Nicky Mondellini: Yes.
Scott Rice: It was a really cool situation that happened. This virtual production studio came to me. The owner said, “Hey, we’re doing a workshop and we just want to shoot something and invite a bunch of filmmakers in and show them how we do virtual production, but we need to have something to shoot so come up with an idea.” I came up with a bunch of ideas and it sort of morphed into this story about a young boy on a park bench in the city sitting next to his mom who’s on her phone. He’s on his iPad and he’s playing a game and he gets frustrated with the game and the mom takes it away. She’s like, “Five-minute screen time break.”
The boy is forced to sit there and be bored for a moment and he’s really frustrated. He just can’t not have his iPad. Then he notices on the bench next to him someone has left a fedora, a hat that looks like an Indiana Jones-type hat. He puts it on his head and he goes into his imagination. He goes into this Indiana Jones adventure where he has to become the hero, get this idol, this thing that he wants. We think maybe that’s a metaphor for getting the iPad back. At the end of the story, he’s about to get his idol. He doesn’t quite get it, and he’s knocked out of his fantasy by a car honk. His mother offers the iPad back, “It’s been five minutes, here you go,” and he chooses not to take it. He chooses to go back into his own imagination.
It’s sort of a story about the value of imaginative play, and how when I was a kid we didn’t have iPads, we couldn’t watch movies or play games wherever we went, we just played Indiana Jones for example. It was a little bit of a story about how I grew up and a little bit of a comment on what I’ve heard. A lot of my friends are parents now and they just talk about how, “Man, you try to pull a tablet out of a kid’s hand they just go nuts,” and it’s a thing. I thought it’d be fun to tell a story about that.
Basically, the three environments that we shot virtual production was this city bench and it looks very convincing. We even brought a car into the studio and put it in front of the lens right about here to cover the floor because we didn’t have the budget to cover the floor. Then, the windshield of the car is reflecting the city and it looks totally realistic. Then we built a cave, this awesome cave environment where this kid has this interaction with the bad guy and these other bad guys, and trying to get the gold statue. Then we have a jungle chase. I was like, “Well if we’re going to do Indiana Jones, let’s do the cave, and let’s do a jungle.” It was it was an absolute blast.
Nicky Mondellini: Besides all this do you have another workshop that you guys are preparing for [unintelligible 00:07:42] [crosstalk]?
Scott Rice: Yes. We don’t have another workshop. I’d love to do another one. The shoot that we’re doing in a week, like I mentioned, we have a ton of students there. I have some people I used to work with who want to be there and watch. I invited them to set, like, “Yes, come see. Come see how it’s done.” Effectively, the new shoot will be like a workshop. Then the client and agency folks haven’t shot virtual production before so they’ll learn about it and then hopefully they’ll want to do it again in the future. Then they can plan their creative, the scripts that they write, the new campaigns coming up, they now in their head can go, “Oh, we can do all those multiple locations,” or, “We can do that scene on the surface of the moon now, I guess. Let’s write it because we see the power of this technology.”
Hopefully, the more we invite people to set, the more people see how it’s done, then it’s not intimidating. There are certain things you have to learn but it’s very doable. My hope is that more and more people will want to do it, and then I’ll have more opportunities to do it as well.
Nicky Mondellini: Oh, that’s fantastic. I think that’s going to be a huge game-changer for the ad industry and for filmmakers. Films are going to be just done on a different level.
Scott Rice: Think so.
Nicky Mondellini: What’s next for you? Are you preparing a full feature?
Scott Rice: Yes, there’s a movie I want to make that’s a family comedy that is a send-up to The Goonies and E.T. the Extra-Terrestrial, the movies I grew up with as a kid. I really want to try and get that made. It’s a period piece that takes place in the ’80s. Then there’s another movie that’s a bromance, a comedy that takes place in Austin, that’s more of an indie movie. There are a couple of other ideas that I’m developing.
My agent at one time many years ago said, “Boy, once directors start doing commercials they never come back.” They don’t go back to movies because they get so busy doing commercials. They enjoy it because they get on set all the time they always get to be working. I understand that now, it’s been many years I’ve been doing commercials and stuff. I’m trying my best to say, “Hey, maybe say no to a commercial or two and really try harder to get your features made,” because when I was nine years old and I saw E.T., I decided I wanted to make movies. I didn’t say I wanted to make commercials.
As much as I love commercials and as much as I think they’ve informed my skills as a filmmaker, I want to go off and tell stories. Commercials are stories too. They’re mini-stories that are selling something-
Nicky Mondellini: They are.
Scott Rice: -or making the world a better place. I love doing PSAs, but I want to make movies. In fact, I have the script for the movie I’m trying to get made right now.
Nicky Mondellini: Wow, yes. Well, there you go.
Scott Rice: I’m going out with it this January, this month, and hopefully, the next time we talk I’ll have some news about that film.
Nicky Mondellini: Once you have it, you have the script in your hand, I have no doubt that you’re going to make it happen somehow because you’re the guy that makes things happen. Just talking about your PSAs, the level of production that you put into those PSAs, they’re short films, they’re fantastic. They bring the message across for things that are super important like underage drinking or smoking or wearing seatbelts. I want to encourage people to go to your Facebook or Instagram page so they can see because you have examples of all of those there. Every time I see them, I’m like, “Oh my God.” It’s so fun and it’s just great. It’s a mega-production.
You are a storyteller and a fantastic filmmaker. You do owe it to yourself and to everyone else to make those film projects that you have. I’m sure you’ll get to do them.
Scott Rice: Thanks.
Nicky Mondellini: I want to say congratulations because last time we spoke, you were not married.
Scott Rice: Yes, I am married. Boy, it has been a while since we spoke. I didn’t know it was that long ago. I got married last October. My wife’s name is Ana. She’s from Mexico, grew up in Mexico,-
Nicky Mondellini: There you go.
Scott Rice: -and fluent in Spanish.
Nicky Mondellini: Wow.
Scott Rice: She’s coming onto the production side. I grew up and learned French in high school. I should have learned Spanish, but I was in Wisconsin. I guess I did French because we’re closer to Canada or something. I wish I learned Spanish. She’s been so helpful because a lot of the work I do has a Spanish script and a Spanish version. She’s been getting involved with the productions as a script supervisor and consulting on the language part. We introduced some Spanish into the short film that I just did. She’s thinking about going into producing.
Nicky Mondellini: Wow, that’s wonderful.
Scott Rice: It’s kind of my dream to live and work with my spouse,-
Nicky Mondellini: Definitely.
Scott Rice: -and do this filmmaking thing, this filmmaking adventure that is– it’s hard, but it’s fun. A lot of the fun is in the hard, the difficulty, the challenge of it all. She’s joining me in that adventure so I’m very excited.
Nicky Mondellini: Maybe next time we can do this interview in Spanish now that you’re [unintelligible 00:13:15] [crosstalk].
Scott Rice: Yes. I’m not.
[laughter]
Scott Rice: I’m always off. I try. Her parents teach me, they don’t really speak English so much and I speak zero Spanish. I am getting school and I’m sure our kids one day, when we have kids, they’ll be in Spanish immersion and there’ll be Spanish in the house and I’ll learn it eventually.
Nicky Mondellini: Yes, they’ll be perfectly bilingual and healthy.
Scott Rice: I’m excited. I wish I could do your podcast in Spanish, I wish. Maybe one day I can do a little section. We could do a short little part where I try.
Nicky Mondellini: We’ll do that. At least the welcome. [laughs]
Scott Rice: At least the welcoming. That’d be great. Yes.
Nicky Mondellini: Oh, that’d be fantastic. Going back to Script to Screen, where do people sign up for that? Because I know it’s mainly juniors and seniors, right, [unintelligible 00:14:12] [crosstalk].
Scott Rice: Yes. It’s only available to majors, so radio, TV, film majors, or double majors. They just sign up when they register for classes. It’s just like any other class. There are a lot of students who just have unfortunate registration times or late registration times. They just end up on a waitlist. For semesters at a time, they can’t get in. I just try to get the word out there and I’ll get it out here. Just email me directly. Just email me. Just email. It’s a great lesson in, if you just ask, ye shall receive. Just ask. You never know.
For the most part, all the students that actually email me and try to get in, I save them seats because I know that certain students can’t get in no matter what they do. I save some seats for those students, those students that email me. Then, it’s a good life lesson too. It’s like, just email the professor. Just if there’s that person you want to meet with, just ask them. They might say yes. You know?
Nicky Mondellini: I know. A lot of the times we’re like, we freeze and we get so nervous and we’re like, “Oh no, they would never answer me,” so we go around the long way to get somewhere where you’re– Maybe there’s a direct bridge that you can cross to get to that person.
Scott Rice: Well, to that point, here’s what I tell my students. It’s like, “Here’s a little secret, students. It actually feels good to help people.” You ask someone for help, maybe you’re making their day. Maybe they’re going home to their spouse and saying, “Hey, I got this email from a student who asked me a question and I wrote this long response back,” or, “I set up a meeting with them on Friday,” and blah, blah, blah. “The student sounds really interesting.” That’s actually how it works. People like to help. They like to be a part of the next generation of people, and in this case, of filmmakers. It’s really fun, it’s pleasurable. It’s soul soothing and it makes you feel good. I wish more people knew that.
I was always terrible and very shy and not very good at asking for help. I wish I was told this when I was younger, but I guess that’s why I repeat it because it’s true. It’s certainly, in the case of me and most of the people I know, they want to help. If someone doesn’t get back to you, no harm, no foul. It’s okay.
Nicky Mondellini: Sure, because you tried.
Scott Rice: Maybe they’re not ignoring you, they’re just too busy. That happens with me sometimes, I’m sure it does with you where it’s not physically possible to answer every email, so, “Oh well.”
Nicky Mondellini: Yes, exactly. Do you take interns, for example, that are not necessarily your students from UT, from other universities and they just want to [unintelligible 00:17:10] [crosstalk]?
Scott Rice: Yes, I have internships available through my production company, which is called Two Shot West, and anyone’s welcome to contact me and ask about an internship. Internships can be done remotely, you don’t necessarily have to be in Austin.
Nicky Mondellini: Oh, okay.
Scott Rice: A lot of the interns I have who are in Austin, they just work from home or coffee shops. It’s not like a traditional internship where they have to come in and make coffee for someone and take the trash out. No. I get people involved in giving me coverage on a script that I wrote or watching a rough cut of a commercial, give me notes, or hey, “Help source some photos for treatment I’m developing for my next ad campaign.” I really get students involved in the nitty-gritty. It’s always based on what their interest is. I always ask them, “Hey, what do you want to do? What do you want to learn? Do you want to work on this thing or this thing?” Then they choose and then they go off and they work on it. It’s tailor-made, the internships are tailored to the interests of the students.
Nicky Mondellini: Yes. Oh, well, that’s fantastic. I think those are great opportunities for growth and just to get your feet wet. I always say, just to be a fly on the wall in one of those Script to Screen classes would be amazing.
Scott Rice: It’s fun. I always tell my students I’m so lucky because I get to take the class every semester. [laughs]
Nicky Mondellini: [laughs]
Scott Rice: I feel like a kid. I feel like one of the students too because even though I’m up there lecturing a lot of the time, I’m also listening to the students and they’re brilliant, and then Matthew comes in, and then he brings in all his collaborators. I’m just soaking it up myself. I love it.
Nicky Mondellini: Wow. It’s a win-win.
Scott Rice: Yes.
Nicky Mondellini: Definitely. Oh, that’s fabulous. Oh, I’m so glad that you broke it down and then just introduced us to virtual production, and everything about the Script to Screen class, and all those details. Thank you so much, Scott, for doing this and giving me your time. This has been a blast and very informative, I’m sure.
Scott Rice: Thank you for having me. It’s always a pleasure to be on and talk about this stuff. It’s really fun. Thank you.
Nicky Mondellini: Well, just let me know when your feature film is ready to go and everything because I’ll be happy to do another interview so you can tell us all about it.
Scott Rice: I would love that.
Nicky Mondellini: Thanks again for joining me today. I’m sure you got a lot out of this episode just like I did. I think it was completely like a masterclass on virtual production. Speaking of which, I just forgot to mention before, but we do have a link to share with you if you are interested in seeing what this virtual production workshop was all about. You’ll be able to see that in the show notes. With that, I’m going to say thank you again for joining us. We will be here next week with a brand new episode.
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Narrator: Thanks for joining us. Don’t forget to subscribe on your podcast player or YouTube if you haven’t done so. Share what you liked about this episode on social media and tag us @NickyMondellini.